GoFibre, a leading alternative network provider, is setting the stage for a broadband revolution across Scotland and northern England. With its strategic partnership with Calix, GoFibre is leveraging cutting-edge technology to deliver exceptional connectivity and personalised subscriber experiences, redefining the digital landscape in both urban and rural communities.
Founded in 2017 in Duns, Scottish Borders, GoFibre has been committed to bridging the digital divide by bringing ultra-fast full-fibre broadband to underserved areas. The company’s latest expansion plan aims to reach 82,000 additional premises, including harder-to-reach towns and villages such as those in Angus and Midlothian. This initiative aligns with Project Gigabit, a UK government program focused on connecting remote communities with high-quality broadband.
GoFibre’s partnership with Calix marks a significant step forward in scaling its operations. The Calix Broadband Platform enables GoFibre to deploy innovative SmartHome managed services quickly, ensuring secure and reliable online experiences for subscribers. Features such as ProtectIQ® advanced cybersecurity and ExperienceIQ® enhanced network controls are accessible via the user-friendly GoFibre App, empowering subscribers to manage their digital lives seamlessly.
With Calix Service Cloud, GoFibre is revolutionising customer support by providing real-time insights into subscriber systems and services. This allows representatives to anticipate needs and resolve issues proactively, enhancing customer satisfaction and loyalty. The data-driven approach ensures faster issue resolution, minimising disruptions for subscribers.
GoFibre is leveraging Calix Engagement Cloud to deliver tailored communications that resonate with subscribers. By accessing subscriber experience insights, GoFibre marketers can craft personalised campaigns that strengthen customer relationships and drive growth. This focus on personalisation has contributed to GoFibre’s impressive Trustpilot rating of 4.6/5.
The expansion will not only enhance broadband access but also support critical needs such as remote working, e-learning, telehealth, and community-wide Wi-Fi initiatives. GoFibre’s efforts aim to transform Scotland into a digitally empowered region where connectivity fosters innovation and inclusivity.
GoFibre’s ambition to become Scotland’s leading altnet is underpinned by its commitment to delivering differentiated services that add value to subscribers’ lives. By combining technological innovation with community-focused initiatives, GoFibre is poised to set new standards in broadband service delivery across the country.
As GoFibre continues its rapid expansion, it exemplifies how strategic partnerships and advanced technology can drive meaningful change—bringing Scotland closer to realising its digital potential while improving lives across urban and rural landscapes.
