In a significant move to bolster Scotland’s cultural landscape, the Scottish Government has announced an additional £1.8 million in funding for Gaelic language broadcasting. This increase brings the total funding for MG ALBA, the Gaelic Media Service, to £14.8 million for the upcoming financial year. The decision is part of a broader strategy to support Scotland’s cultural heritage and promote the Gaelic language, which has been described as being in a “perilous state” by a Holyrood committee.
At the heart of this funding boost is the success of BBC Alba’s crime thriller An t-Eilean, which translates to “The Island.” Since its premiere on January 14, the series has attracted a record number of viewers on BBC Alba and BBC iPlayer. Its international appeal is evident, as it has already been sold to broadcasters in other European countries. This achievement highlights the potential of Gaelic media to reach global audiences and promote Scotland’s unique cultural identity.
Meredith Brook, who plays the character Sìne Maclean in An t-Eilean, expressed her pride in being part of a project that showcases Gaelic storytelling with universal appeal. “The making of An t-Eilean has set an exciting precedent for the future of Gaelic drama on BBC Alba, telling engaging stories in the Gaelic language with a universal reach,” she said.
Deputy First Minister and Gaelic Secretary Kate Forbes emphasized the potential of Gaelic broadcasting to attract tourists and support economic opportunities in Scotland’s island communities. “The programme marks a new era of Gaelic TV which could draw tourists into Scotland to support jobs and economic opportunities in the country’s island communities,” she noted.
The Deputy First Minister further added, “To grow Gaelic, we are taking forward the Scottish Languages Bill to strengthen provision of Gaelic education and investing a total of £35.7 million in initiatives to promote the language in 2025-26.” This comprehensive approach underscores the government’s commitment to Gaelic as a vital part of Scotland’s identity and future.
Independent research has shown that every £1 invested in Gaelic media generates £1.34 in economic returns. This significant multiplier effect supports approximately 340 jobs across Scotland, with 160 of these positions located in the islands. The economic benefits of Gaelic broadcasting extend beyond employment, as it also contributes to the tourism industry by showcasing Scotland’s unique cultural landscapes and heritage.
The Scottish Government’s commitment to Gaelic is further reinforced by the Scottish Languages Bill, which aims to give Gaelic and Scots official status. The bill proposes to empower councils to designate areas of linguistic significance, where Gaelic medium education is provided or where there is a historical connection to the language. Additionally, it places a duty on Scottish ministers to promote, facilitate, and support Gaelic education.
While the bill has been welcomed for its intentions, there are concerns that it may not go far enough to address the challenges facing the Gaelic language. The education committee at Holyrood has urged for more tangible support to ensure the bill’s aims are achieved beyond symbolic gestures.
In addition to the boost for Gaelic broadcasting, the Scottish Government is investing a total of £35.7 million in initiatives to promote the Gaelic language in 2025-26. This includes funding for Gaelic education, media, and community projects. The Gaelic Specific Grants (GSG) program, worth £5.5 million for 2025/26, is designed to increase the use and learning of Gaelic across Scotland. These grants support a range of activities, from staffing and events to materials and building projects, with a focus on promoting Gaelic in both formal and informal contexts.
Bòrd na Gàidhlig, the principal public body responsible for promoting Gaelic, has also been instrumental in supporting Gaelic development. Its funding schemes, such as those for Gaelic Development Officers, have seen significant demand, with a recent scheme being oversubscribed by 220%. This indicates a growing interest in Gaelic language and culture, which is crucial for its long-term viability.
The additional funding for Gaelic broadcasting represents a significant step forward in supporting Scotland’s cultural heritage. As the Gaelic language continues to face challenges, initiatives like An t-Eilean and broader government strategies aim to ensure its survival and growth. By promoting Gaelic media and education, Scotland can not only preserve its linguistic diversity but also leverage it as an economic asset, attracting international interest and supporting local communities.
The future of Gaelic broadcasting looks promising, with An t-Eilean setting a precedent for high-quality content that resonates both domestically and internationally. As the Scottish Government continues to invest in Gaelic initiatives, there is potential for further growth in the sector. The success of Gaelic media can also serve as a model for other minority languages, demonstrating how cultural preservation can be economically viable and culturally enriching.
The boost to Gaelic broadcasting is not just a financial investment; it is a strategic move to enhance Scotland’s cultural landscape and promote its unique heritage. As the Gaelic language continues to evolve, it is clear that its future is intertwined with the country’s broader cultural and economic development.
