Scotland, the birthplace of golf, has long been celebrated for its rich history in the sport. Now, one of its brightest stars, Robert “Bob” MacIntyre, is taking that legacy to new heights with a partnership that bridges tradition and innovation. The PGA Tour professional golfer has joined forces with Elijah Craig Bourbon, an iconic American brand rooted in craftsmanship and heritage. This collaboration not only underscores MacIntyre’s rising global stature but also highlights Scotland’s enduring connection to the game of golf.
Hailing from Oban, Scotland, Robert MacIntyre has become a household name in the world of professional golf. Currently ranked 16th in the Official World Golf Rankings, MacIntyre’s career trajectory has been nothing short of remarkable. Since turning pro in 2017, he has earned two PGA Tour victories and three international wins, including his historic triumph at the 2024 Genesis Scottish Open. That victory made him the first Scot in 25 years to win his national open—a moment that resonated deeply with fans and reaffirmed Scotland’s place at the heart of golf.
MacIntyre’s success is not just about skill; it’s also a testament to his resilience and connection to his roots. His dramatic win at the Scottish Open was marked by a clutch 22-foot birdie putt on the final hole, a moment that sent shockwaves through the golfing world. As he celebrated with a sweeping uppercut in front of an ecstatic home crowd, it was clear that MacIntyre embodies both the spirit of Scotland and the global appeal of golf.
On Tuesday, Elijah Craig Bourbon announced multi-year sponsorship deals with both Robert MacIntyre and American golfer J.T. Poston. For MacIntyre, this partnership is more than just a business arrangement—it’s a meeting of minds between two entities that value tradition, quality, and excellence.
Elijah Craig, known as “The Father of Bourbon,” has a storied history dating back to 1789 when Reverend Elijah Craig pioneered the use of charred oak barrels in whiskey production. Much like MacIntyre’s approach to golf, Elijah Craig Bourbon is crafted with precision and care, resulting in award-winning spirits that stand the test of time.
As part of this partnership, Elijah Craig will feature prominently on MacIntyre’s golf bag and sponsor his caddie, Mike Burrow. The collaboration will extend beyond the course through integrated marketing campaigns, social media initiatives, and public appearances. For MacIntyre, who describes Elijah Craig as embodying “consistency and quality,” this partnership is a natural fit.
Scotland’s connection to golf runs deep. The country is home to some of the world’s most iconic courses—St. Andrews, Carnoustie, and Muirfield among them—and has produced legends like Old Tom Morris and Colin Montgomerie. Robert MacIntyre represents the next chapter in this storied history.
MacIntyre’s achievements on the international stage have brought renewed attention to Scotland as a golfing destination. His win at the Genesis Scottish Open not only showcased his talent but also highlighted the unique challenges and beauty of Scottish links courses. By partnering with Elijah Craig Bourbon, MacIntyre is helping to elevate Scotland’s profile even further.
The collaboration also aligns with Elijah Craig’s broader strategy as the “Official Bourbon and Worldwide Supplier” for major golfing events like the Ryder Cup. This year’s “Road to the Ryder Cup” campaign will include activations at Bethpage Black in New York and beyond, bringing together fans from around the world to celebrate golf—and perhaps enjoy a glass of bourbon.
For Elijah Craig Bourbon, aligning with athletes like Robert MacIntyre underscores its commitment to excellence. Max Stefka, AVP of Global Whiskey Brands at Heaven Hill Distillery (Elijah Craig’s parent company), praised both MacIntyre and Poston for their ambition and dedication: “We are proud to support them on their pursuit of greatness.”
This sentiment resonates deeply with MacIntyre, who sees parallels between his craft as a golfer and Elijah Craig’s approach to bourbon-making. “The game of golf teaches you that consistency and quality are key,” he said. “That’s exactly what you find with Elijah Craig.”
While separated by an ocean, Scotland and Kentucky share a surprising number of similarities when it comes to tradition and craftsmanship. Just as Scotland is revered as the home of golf, Kentucky is celebrated as the birthplace of bourbon. Both are steeped in history yet remain dynamic forces in modern culture.
This partnership between Robert MacIntyre and Elijah Craig represents more than just sponsorship; it’s a cultural exchange that celebrates heritage while embracing innovation. For fans of both golf and bourbon, it offers an opportunity to connect with two timeless traditions in new and exciting ways.
As Robert MacIntyre continues his ascent in professional golf, his partnership with Elijah Craig Bourbon signals an exciting new chapter for both parties. For Scotland, it’s another reason to celebrate its enduring influence on the sport—and its ability to produce athletes who shine on the global stage.
With major tournaments like The Open Championship on the horizon—and Elijah Craig’s presence at marquee events like the Ryder Cup—this collaboration promises to bring fans closer to their favorite players while showcasing two iconic brands.
For now, Robert MacIntyre remains focused on what he does best: playing exceptional golf while staying true to his Scottish roots. And thanks to partnerships like this one with Elijah Craig Bourbon, he’ll have plenty of opportunities to share his journey with fans around the world—one swing (and perhaps one sip) at a time.
